Creating Your Tiling Business Plan
As with any new business, the best place to start is by putting some plans in place. This way, your business is built on strong foundations to ensure that it grows successfully.
In this section, we will break down the steps for putting together a tiling business plan, so that you have researched all of the necessary areas before you begin trading.
Decide on your target market
It’s a good idea to start by researching into the variety of customers that you can target. This is a good chance to see how much demand there is for your services, what people are looking for and how much competition there is in the market.
If you are thinking about tiling in residential homes, do some research around the types of houses in your area. Are the houses large and expensive or smaller and lower in value? Are they older properties or more modern? Is there still a market for houses to add conservatories?
These types of questions will help you to discover your target market and their needs that you can then serve. It will help you to match the range of tiles and services that you offer to the local market.
It can also help to decide whether you will stick to local customers or whether you are prepared to travel to other areas to find your ideal target market.
What other businesses are in your area that may require tiling work? For example, shops, restaurants, offices, hotels and more. Some may require basic tiling which could be simple jobs, whereas others may require specialist tiles; for example, non-slip tiling in a swimming pool or reception area.
Make yourself known to these businesses; even if they don’t require work immediately, they may keep you in mind for future tiling projects.
Working as a subcontractor for businesses who need labourers is often a great way to build up experience and add to your new portfolio of work.
You may want to consider contacting local building contractors or businesses that may frequently require your services and provide your details. You could also contact kitchen and bathroom specialists, conservatory builders, decorators, shop fitters and any other businesses who may regularly need a tile fitter.
Your local council may also include your business as a list of approved clients once you have built up a strong portfolio of work.
Once you’ve identified who your potential customers are, you will be better informed to make decisions about materials, pricing and how to market your business.
Research your local competition
Depending on where and who you have chosen as your potential customers, you need to establish who already serves them and how well they are being served.
With a quick search on google or the Checkatrade website, you will quickly find some local tilers with similar service offerings.
Take a note of things like the type of services they offer and whether they specialise purely in tile laying, or if they offer additional services such as painting and decorating. Also take a look at their unique selling points and if they are a member of any trade associations. This is where you may be able to gain an advantage over your competitors.